It can be difficult to find time for marketing your small business. You may think that there is not enough time in the day to get everything done, let alone send out an email blast every day, weekly, or even monthly. Fortunately, there are many professional email marketing services that can help take some of the burdens off your shoulders and make it easy for you to stay ahead of the curve with marketing.
In this article, we will go through the basics of email marketing from what it is, why it’s important, and most importantly what are the best email marketing services for small businesses available right now.
What is email marketing?
Email marketing is the process of building campaigns, segmenting recipients, and configuring autoresponders to send marketing correspondence via email for the purpose of customer engagement. Email marketing has several uses throughout the customer lifecycle, and is no longer restricted to marketing; though its roots lie in advertisement and solicitation of business, modern email marketing software is used for anything from lead generation to cross-selling to surveying customer satisfaction.
Email marketing is a subset of marketing automation, which is one of three areas of focus — alongside sales automation and helpdesk ticketing — for Customer Relationship Management (CRM) systems. Often, email marketing functionality is included in CRM software; however, smaller, specialized email marketing solutions are available for businesses with simpler digital marketing needs or that aren’t pursuing an omnichannel customer engagement strategy.
Email marketing software is often available as a “Software-as-a-Service” model or in short “Saas”. SaaS email marketing solutions are often priced according to subscription tier and the number of contacts. The higher the subscription tier, the more features are available. Many of the SaaS solutions we have seen offer a discount per month if you sign an annual contract. Others permit you to pay only per campaign. Most email marketing software integrates with other popular online business tools for ease of data communication.
Why email marketing is important
Email marketing has been a long-standing method of advertising and it is still used today. In fact, email marketing is so popular, that some marketers have increased their investment in email over the past year.
Email marketing has been one of the most effective channels for a few reasons. First, it’s a long-lasting strategy that requires little maintenance. Second, email works on a personal level, which is more effective than digital ads because it leaves a better impression. Third, email marketing is personalized and less intrusive than other forms of advertising. Finally, emails can be sent at any time without having to worry about it being inconvenient for the recipient.
Benefits and features of email marketing
Email marketing is a staple of digital marketing, which includes everything from search engine optimization (SEO) to Pay-Per-Click (PPC) advertising to Social Media Marketing (SMM). Email marketing offers the opportunity to directly engage with prospects, leads, and customers to send newsletters, promotions, confirmations, and event reminders. It offers distinct advantages over traditional mail, of course; it’s far cheaper, faster, has a wider reach, and email marketing software contains features to track campaign performance to optimize around successful strategies. For businesses looking for an effective and low-cost tool to market their products, promote their brand, or engage with customers, email marketing offers distinct benefits and features.
An email advertising campaign that offers precision and also scope has great potential to succeed. RTB may be used to send individualized emails to huge segments of the email list as a cheap alternative to regular email. When compared to other digital marketing channels email marketing has kept its high conversion rates thanks to its personal tone and high focus on the audiences they are usually sent to.
Email marketing software began as a way to send mass emails for lead generation and promotional activities. Modern email marketing software allows email campaigns to be automated so they can send specific emails to specific users based on criteria you have set, to send newsletters to inform or engage, emails to welcome new subscribers, confirm purchases, promote products, celebrate an anniversary, provide product use instructions, and more. Autoresponders allow marketers to build the functionality around email or website interactions, thus tailoring engagement close to the recipient’s actual interests.
Email marketing software enables marketers to accurately track the performance of their marketing assets and campaigns in terms of open rates, clickthrough rates, and conversions, and also track revenue originating from specific sources. This provides marketers a great deal of transparency regarding the performance and efficiency of their email marketing strategies and allows marketers and you to calculate each email’s ROI.
Email marketing solutions allow marketers to test almost everything from text to images and everything between in a controlled A/B test or split test. Marketers can compare subject lines for open rates, content quality for clickthrough rates, and calls-to-action with conversion rates. Different email templates and assets can be used and tested on different email lists to maximize the ROI of each email to improve it.
Integrations to other tools
Most email marketing software is built today in a way that it can be easily integrated into other marketing automation, CRM software, sales automation, customer service helpdesk, e-commerce platforms, and many many more tools. This is important since once your business starts to grow so does the need to connect the data each of these tools contains to create a more accurate picture of your customers and their needs.
Obtain customer insights
Email marketing software provides an opportunity to collect demographic data, content preferences, and preferred engagement on your email list. This information can be made actionable in subsequent email campaigns. It can also be stored in your related business apps, such as your customer service helpdesk for additional customer context or your larger marketing automation or CRM system for external marketing campaigns.
Best email marketing software for small businesses
MailPoet makes managing a subscriber list and designing eye-catching emails easy. It has an awesome intuitive user interface with drag-and-drop features that are instantly at your fingertips and work directly in your WordPress. You can get started with MailPoet today by following our simple guide “How To Build Email List In WordPress With MailPoet”.
Easy to use drag-and-drop builder with great automation features that will help your business to get started from the ground up easily. Moosend offers an easy-to-use workflow editor to set up your automated sequences, including welcome, cart abandonment, re-engagement series, etc. making it a great choice for eCommerce stores.
If you wish to create a multichannel marketing campaign with emails and SMS consider trying Drip. Drip can run sophisticated multi-channel marketing campaigns that are proven to drive more sales – all with zero coding skills required.
Aweber is one of the most popular email marketing software providers that are used worldwide. They offer many different plans, with some plans for companies of all sizes. You can choose from a monthly, yearly, or even an ongoing six-month plan. The monthly plan starts out at $19 per month and includes unlimited emails sent per month.
GetResponse is a software suite that helps small and medium-sized businesses get off of the ground. A multitude of tools is included in this suite, making it an excellent option for anyone looking to save time and money on their marketing efforts. GetResponse’s easy-to-use tools allow you to quickly and efficiently create email marketing campaigns and newsletters and allow you to send personalized messages on Facebook with just a few clicks.
In conclusion, there are a number of email marketing services that are perfect for small businesses. These services offer a variety of features, pricing plans, and levels of support to help businesses create and send successful email campaigns. Choose the service that fits your needs and budget, and get started today!